Saturday, January 30, 2010

Apple doesn't worry about "iPad" name.


Reference: Online news - World 30/01/2010

Steve Jobs, Apple CEO, said iPad is a "revolutionary" device. What is inside the iPad is a speedy new chip. Its first models will begin shipping globally. But there was a problem about its name. Critics said the word “iPad” is the kinds of words that are used for an object for women menstruation. There was a problem also that the name “iPad” was used first by Fujitsu. However, Fujitsu's trademark use for the "iPad" name with the US Patent and Trademark Office is still pending. Apple also had a problem on its “iPhone” name with Cisco Systems. The name “iPhone” had been used by Cisco Systems before. But the problem was solved as the two companies agreed to share the name. However, a brand expert said people will accept the name “iPad” as they did for “key pads” in the past. Because Apple gets so much rank in the world, people try to find a mistake on it.

The brand expert said there is no other name that best fit this Apple product as “iPad”. The “i” is so connected with Apple that it is a trademark in itself. “Pad” is a single easy word that is easy for people to remember and make them think about the successful product of Apple called “iPod”. The point is not the name but what it can do. Apple does not comment on iPad criticism of an old Mad TV television comedy about Apple iPad tampon. An analyst of Endpoint Technologies Associates said good things about iPad that it Apple's first microprocessor, an impressive chip that promises to spread to the cores of all of the firm's mobile devices. The analyst said he love what Mad TV make fun of iPad but the focus is more on the chip.
The chip at the heart of the iPad delivers graphics and processing capabilities that typically require multiple microprocessors, meaning less power and space are used for similar performance. This shocked you as Apple can put a lot of functionality into one chip but Intel and AMD are still working on that. This is because Apple bought a small microprocessor design firm named P.A. Semi in 2008. The firm innovated the chip. Another expert who got 20 minutes using iPad said that the device is “fast”. The analyst of Endpoint Technologies Associates expected that the chip will be used in all of Apple devices. The analyst also said that Apple will win Intel because of this chip.

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